West Paw
Campaign, Motion Graphics, social
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2019
To showcase the durability of West Paw's dog toys, I developed a series of 30-second animated spots inspired by classic cartoon chase sequences. Each video featured Wile E. Coyote putting a West Paw toy through increasingly elaborate attempts at destruction, only to fail every time. I contributed to the concept development, creative direction, and production of the campaign, helping transform a product benefit into an entertaining, character-driven story that highlighted the brand's playful personality.
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