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Is it Cake?

Campaign, UI/UX

2023

AC Delco and GMGP challenges it's consumers to spot the difference between real and counterfeit car parts by posing counterfeit parts as hyper realistic cakes. In a partnership with Netflix, "Is it Cake?" winner, Andrew Fuller, not only creates a hyper realistic counterfeit AC Delco and GMGP car parts on the show, but then carries the fun onto IG and Tik Tok where GMGP and AC Delco will be launching the "Is it Cake" Campaign encouraging users to pay attention to the little things that make a big difference.

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